La Donnerie

Visual identity
2020

Creation of an identity for La donnerie, a collection and donation space in all Parisian markets. These participative and solidarity-based spaces want to democratize the practice of giving rather than selling.

Just like the way the place works, the identity is built on participation. Sentences to be filled in are at the disposal of the donor so that he/she can tell, describe and highlight the donated object. The donor gives life to the place as to the identity. Moreover, the playful aspect invites passers-by to take a closer look and, potentially, to give in turn.

The logo reflects this participation, while highlighting the word "don" which means donation.

Typography: Poppins - Indian Type Fondry

_logotype design
_interactive identity