Kaïano games
Visual identity
2020
Creation of a visual identity for Kaïano, a new brand of games for children. These are free construction games: from simple modules, rich and multiple constructions are possible, from figurative to abstract structures.
The logo's principle is the same as the one used for games, it is built with simple forms but the form obtained, a "K" at the limit of abstraction, is surprisingly complex. The structure also takes the Kaïano diaeresis. The typography that inscribes "Kaïano" is built on the same grid as the logo, namely a circle for the base and verticals.
_visual identity
_graphic charter
_branding
